HailStrike serves various local and commercial roofing clients who aim to be honest, trustworthy and professional. There are some storm chasers who move from town to town scamming those they do “business” with. Customers have been warned about these out of state, unreliable storm chasers who are on the prowl for a good scam and leave the scene about as quickly as the sun rises and sets. We would like to offer our clientele 10 tips that will set themselves apart from these scam artist who are sweeping the nation.
1. Dress professionally. After a storm has hit and damage has been done, customers are on guard to prevent damage to their bank accounts. In order to show your professionalism and trustworthiness, make sure your team members are dressed professionally. A kempt appearance with perhaps a polo shirt with your company’s logo could be the factor that makes a sale.
2. Do not come across as pushy when signing papers with your customers. Scam artist have customers wave their rights to any decisions regarding repairs or replacement. Make the customer feel comfortable and allow them to make decisions as you help guide them through the process.
3. Do not cut corners by using low quality materials, leaving your customers with repairs in the near future. Although you may think you are increasing your profit, you are most likely hurting business when you follow malicious practices like this. When customers have lasting satisfaction in your work, they are more likely to refer you or use your services again in the future. Using quality and reliable products with quality work is essential for growing your business.
4. Do not use high pressure sales tactics. Make the customers feel like their best interests are being considered and they are being cared for by your services.
5. Hire experienced roofing supervisors that have been thoroughly trained in customer services. These people are the face of your company.
6. Show them recent references from other local satisfied customers. You might also provide supplier references in order to show your business relations. This may alleviate any concern that a lien might be placed on their home by the supplier.
7. Have proof of manufacturer certifications to prove that you are a legitimate contractor. Reputable companies are members of roofing association who hold their members to a high standard. You may become a member of the National Roofing Contractors Association at http://www.nrca.net/join/.
8. Produce a roofing license and certificate of insurance with the same identification number. Your insurance needs to be up to date and must cover any accidents that may occur on site.
9. Provide a roofing contractor’s and a manufacturer’s warranty in writing.
10. Finally, check your ratings and complaints online to see how you can improve your business. The better your ratings are, the more likely your customer will feel comfortable with higher prices. You can often find these ratings through your local Better Business Bureau website. You may even want to provide a comment section on your website where customers may email suggestions or praise your services. You can use some of your top praises for your reference sheet (#5). Remember, they are not only paying for their roof, but they are also paying for trustworthy quality service. And frankly, that is priceless these days.
HailStrike wishes the best for our clients and their customers. Allow us to help your business grow by signing up with our comprehensive and unlimited storm tracking system.