Roofers gain competitive advantage with high-tech storm-tracking tools
(Valley Forge, Pa.) – A new partnership between CertainTeed and advanced weather forensics company HailStrike™ is a boon to contractors looking to strengthen their re-roof business in regions prone to stormy weather. The collaboration aims to help CertainTeed-credentialed roofing contractors quickly and accurately locate homes damaged by hailstorms so they can best connect with homeowners in need of roof repairs.
HailStrike offers the most innovative and cross-referenced analytic data available in the storm market today. The company uses interactive hail maps to help roofers track hailstorm paths throughout the continental United States. Thanks to its detailed, site-specific reporting, roofers can identify and get to storm-torn roofs quickly so they may help homeowners start the process of repair, while also beating their competition to the prospective work.
“HailStrike’s interactive storm-tracking technology helps turn hail-damaged roofs into re-roof jobs for our credentialed roofers, and that’s good news for roofers and their customers,” said Jay Butch, director of contractor programs and promotions for CertainTeed Roofing. “We are proud to offer this type of lead-generating service to our roofers.”
Specifically, HailStrike offers CertainTeed ShingleMasters, Select ShingleMasters, Silver Star Contractors and Gold Star Contractors three services: HailStrike tracking, OneSite reports and AniSwath® hail map. Roofers with HailStrike tracking have access to radar-based storm tracking software that trails the heart of the storm, and even includes the size of hail.
Site Specific Hail Maps
The OneSite tool provides site-specific information for hail activity at exact locations. With OneSite, roofers can see the storm’s strength, speed, direction, severity and duration. Those with the AniSwath service have direct access to the industry’s only colorized, fully animated hail swath map. It is a tool that clearly provides the entire picture of a hailstorm for roofers, including probability of severe hail and duration of a storm.
These comprehensive tools and services now offered to CertainTeed credentialed roofers will provide them the data they seek without their needing to piece together information spread throughout several sources. HailStrike’s information is generated within a few hours – sometimes even in real time – and gives roofers a competitive edge by locating prospective customers.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For six consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2014 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2013.